Consulting Services for Suppliers

In today’s $16 billion market-place, there are over 17,000 distributors and almost 4,000 suppliers.  What can you do to rise above to get your market share?  Do you have a complete understanding of the promotional products industry? 

Don’t re-invent the wheel.  Get the advice of a respected industry veteran.

Here’s a partial list of areas to discuss.

*  Trade Show Venues

There are 6 National Promotional Products Trade Shows plus over 30 traveling, regional,  local and client shows.  Which ones will work for you?  Ask Barb

*  Marketing to Distributors

Catalogs, brochures, sales sheets, broadcast fax, factory or multi-line reps, website, rebates, trade-shows, telemarketing, samples, distributor self-promotion samples, EQP offers, closeouts. How can you get distributors to remember your products when giving a  presentation to their client?  Ask Barb

 *  17,000 Distributor Companies

This figure is overwhelming.  You may not want to do business with all these companies.  Yes, there is a way to narrow the field down.    Ask Barb

*  ASI, PPAI, IMPACT GROUP, SAGE, etc.

Sorting out all of the products offered to the supplier in their quest in finding distributor clients.  How to sort through this maze?  Ask Barb

*  Distributor Focus Group -Your Company Image

Do you know distributor perception of your company? Are distributors satisfied with your rep?  Let Barb conduct a distributor focus group asking the tough questions you need answers to.

*  Sales Collaterial Material

Fliers, sales sheets, order forms, descriptive product copy, industry coding, layout, case histories Do you direct your literature to the distributor or the end user? Ask Barb

*  Catalogs

Industry standard (layout, copy, format, general information page, cover letter, etc) Is your catalog distributor friendly?  Is your pricing competitive? Should you offer EQP?   Ask Barb

*  Products

Packaging, Romance Cards, Distributor Identification Why does any of this make a difference?  Ask Barb

*  Programs

Do you have case histories and staff that can help the distributor with program selling?  Ask Barb

*  Customer Service/Sales Dept 

Training. Are distributors satisfied with the service they are getting?  Can your in-house staff be better informed about the distributor’s needs?  Ask Barb

*  Trade Shows

Is your booth enticing to enter?  How do you make an impression on the distributor to do business with you?  Is your follow-up effective? Ask Barb

*  Representation at Trade Shows

Do you need knowledgeable recognized help to assist you with national shows...regional shows?  Ask Barb